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RX 安全實驗室

RX Safety Lab

date. 2019

client. Lexus

Film

簡單的原理,也可以解釋複雜的科技。


想買車的潛在車主都明白「主動安全系統」的重要性,
但當試圖深入了解時,許多人都會被艱澀的專有名詞所困擾。

『RX 安全實驗室』系列影片,通過簡單的物理原理,生動展示了複雜的 Lexus安全科技,
無需理解任何晦澀的術語,每個人都能秒懂「LSS+ 2.0智能駕駛輔助」的設計精髓。

Simple principles can explain complex technology.

Potential car buyers understand the importance of "active safety systems," but when trying to comprehend more, most people get confused by the technical jargon.

The "RX Safety Lab" video series showcases the complex Lexus safety technology using simple physical principles. Without the need to digest any cumbersome terms, everyone can instantly grasp the essence of "LSS+ 2.0 intelligent driving assistance" design.

 

Credit :  Creative Planner Supervisor / Concept development for the device

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S1 #Condensed speed - “Emergency Braking" is PCS

S2 #Pursuit of centering - “Lane Tracing" is LTA

S3 #Moral distance - “Dynamic Radar Cruise Control" is DRCC

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