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​不一樣的城市,一樣的可口可樂

Different Cities, Same Coca-Cola

date. 2020

client. Coca-Cola

Branding / Music / Video / Web&APP / Social Contents

城市的迷人之處,是生活在城市裡的你和我。

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我們將10個城市的特色擬人化,轉化成為生動的角色,

透過MV歌曲、互動網站、多款IG濾鏡、社群內容以及與網紅合作,

展開2個月的網路活動,燃起了年輕族群對這些城市的討論與認同。​

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The charm of cities lies in the experiences of those who live within them.

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We personified the unique features of 10 cities, transforming them into vivid characters, through an MV song, interactive website, various IG filters, social media content, and collaborations with influencers, conducting 2 month online event that ignited discussions and fostered a sense of connection.

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Credit :  Creative Planner Supervisor

截圖 2023-08-01 上午11.43.14.png

City Pack MV

Different Cities, Same Coca-Cola Showcase film

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