每一個 Zero 背後, 都有無數個 Hero
Behind every "zero", there are countless heroes.
date. 2020
client. Coca-Cola
Branding / Social content
適逢台灣深陷疫情爆發之際，每天中午全台人民都守在新聞前收看防疫記者會，
經過長達數月的緊張低潮後，終於第一次聽到了「今日零確診」的消息。
欣喜之餘，品牌也隨即在當日發佈了一篇貼文，
代表全台的居民，感謝每一位對為台灣努力奮鬥的無名英雄。
After months of tense uncertainty amidst the outbreak of the pandemic in Taiwan,
every day at noon, the entire nation awaited the press conference on epidemic prevention, and finally heard the long-awaited announcement of "zero confirmed cases today."
In a moment of joy, the brand promptly shared a post that echoed the gratitude of the entire Taiwanese population towards every unsung hero who had tirelessly contributed to the fight for Taiwan.
Credit: Copy
當日貼文成功引起了通路品牌的合作促銷，並促使消費者自主購買並支持Coke zero !
The post on that day successfully triggered collaboration promotions with channel brands and encouraged consumers to make independent purchases and support the product.
